Post by account_disabled on Feb 20, 2024 10:26:11 GMT 1
With the beginning of the full-scale invasion, the search queries of Ukrainians changed radically, in particular, on the world's most popular video platform. Head of Influencer Marketing at provid, Daria Bulatnikova, told Vector about current trends on Ukrainian YouTube. Among the current YouTube trends, the expert noted: users' search for an alternative to Russian content makers, increased interest in fellow bloggers; exit from the " blind zone" of Ukrainian-language content. Videos, which used to collect 10-15 thousand views, today have more than 100 thousand views; increasing the total number of Ukrainian-speaking YouTubers .
After February 24, a large number of new channels appeared; transition of Russian-speaking Ukrainian bloggers to their native language; expansion of trending headings, content topics. For example, book guides, "true crime", history of Ukraine and the world, overview France Phone Number of trends from Reddit, language and music studies, etc. are gaining popularity; reducing the number of videos that make fun of Russians or show contempt. Bloggers simply did not care about " neighbors", and some were tired of constantly viewing the enemy's information space; creating authentic content — the authors of national video trends are really passionate about the idea, have a clear understanding of their own mission and benefit.
New trends on Ukrainian YouTube Read also : YouTube stats are everything every marketer needs to know. Bonus: TOP-50 most popular YouTube channels in Ukraine If you consider YouTube as an opportunity to promote your brand, Daria Bulatnikova advises you to take advantage of today's trends and try to master this platform. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail YouTube is not a panacea and is not suitable for all campaigns and brands. It is necessary to analyze the target audience of the brand and the way in which it consumes information. Start with a strategy. And if you understand that YouTube is one of the platforms on which you can see your audience, feel free to look for bloggers who correspond to your topic and test it ," the expert concluded in the interview.
After February 24, a large number of new channels appeared; transition of Russian-speaking Ukrainian bloggers to their native language; expansion of trending headings, content topics. For example, book guides, "true crime", history of Ukraine and the world, overview France Phone Number of trends from Reddit, language and music studies, etc. are gaining popularity; reducing the number of videos that make fun of Russians or show contempt. Bloggers simply did not care about " neighbors", and some were tired of constantly viewing the enemy's information space; creating authentic content — the authors of national video trends are really passionate about the idea, have a clear understanding of their own mission and benefit.
New trends on Ukrainian YouTube Read also : YouTube stats are everything every marketer needs to know. Bonus: TOP-50 most popular YouTube channels in Ukraine If you consider YouTube as an opportunity to promote your brand, Daria Bulatnikova advises you to take advantage of today's trends and try to master this platform. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail YouTube is not a panacea and is not suitable for all campaigns and brands. It is necessary to analyze the target audience of the brand and the way in which it consumes information. Start with a strategy. And if you understand that YouTube is one of the platforms on which you can see your audience, feel free to look for bloggers who correspond to your topic and test it ," the expert concluded in the interview.